The brief was to create an Advertising Campaign to generate awareness of its milestone achievement on the over $1.5bn acquisition of ConocoPhillips Nigerian assets , celebrate the feat, increase brand equity, demonstrate strength, growth and superior business strategies and endear the company for future investment and financing programmes to audience alike.
Copy: Big Deal is when an African Company buys an American Company at over the numerical value of the entire Chinese population.
Popular handmade sculpture of the Chinese god of communication A larger than life message that captures the scale of the deal
within a global context.
China is highly regarded as the next global world powerhouse.